THE CRITICS' CHOICE AWARDS
GET TO THE GOOD STUFF

The Critics’ Choice Awards are certainly not Hollywood’s most glamorous night. But it is one of their drunkest and most fun. I crafted the campaign positioning for the 2016 Critic’s Choice Awards hosted by TJ Miller. GET TO THE GOOD STUFF was a comedic approach that touts the honest reality of critics’ opinions as well as the opinions held by many of the stars. My strategy led us to a slick and gorgeous graphic package inspired by the cuts and takes, the important lens that great critics give our films. The campaign also included promos written by me taking a decidedly less calculated approach, starring our hilarious host. Role: Strategist, Writer